•  Project Client:
  • NYC Mayor's Office of Sustainability

3x3 created a targeted messaging evaluation framework based on different market segments surfaced through market research and conducted 60 semi-structured interviews to understand perceptions of the program, ascertain reactions to messaging, identify ideal outreach channels and tactics.
Context Approach Outcomes

Project Context:

The Mayor’s Office of Sustainability sought to understand how to increase awareness about their newest program: Community Retrofit NYC - and drive action among its target audience. The program targets small to medium size building owners in the Brooklyn-Queens area to encourage them to invest in energy and water efficiency upgrades.