•  Project Client:
  • Local Bee

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Created a service design strategy for a New York City-based online grocer by identifying untapped food markets, defining customer profiles, and developing a crowdsourced digital platform to increase market exposure, and inform service delivery and operations.
Context Approach Outcomes

Project Context:

Local Bee needed to define a mobile distribution model - for customer pick-ups - to scale their services to increase convenient access to locally-sourced and produced food in underserved areas iin New York City, and in suburban Nassau and Westchester counties. The online grocer was working in the context of a burgeoning local food maker scene that lacked the distribution channels needed to deliver locally-made and locally-sourced foods in areas of high demand.