•  Project Client:
  • American Institute of Graphic Arts, New York

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Identity Design Action: East New York (IDeA:ENY) improved communication channels between local service providers and the small business community, using a place-based campaign and a suite of engagement tools in the wake of rezoning and rapidly changing demographics in East New York, Brooklyn.
Context Approach Outcomes

Project Context:

The Local Development Corporation of East New York sought to expand a network of proactive small business owners and community leaders, and expand its services and programs within East New York, a historically underserved region. This project derived from 2015 Neighborhood Challenge Grant supported by NYC Small Business Services (SBS) and New York City Economic Development Corporation (NYC EDC) to encourage innovation, support community and economic development, and solve local business challenges using “out of the box” thinking. Through participatory processes, this project sought to empower neighborhood-owned and run businesses to build a more vibrant place, and make crucial information and services more accessible in an area slated for large scale redevelopment.