Through a Neighborhood Challenge grant from the Department of Small Business Services, the Flatbush Junction Business Improvement District (BID) sought to generate economic and community impact in the Flatbush Junction corridor by promoting local businesses and culture, and strengthening business, community, and customer relations. 3×3 facilitated a workshop series to identify neighborhood assets and collaboratively develop and implement strategies for neighborhood wayfinding, identity building, and site activations.
Small businesses are stewards of neighborhood identity, culture, and vitality but throughout New York City, small businesses are disappearing at a rapid rate. Through a Neighborhood Challenge grant from the New York City Department of Small Business Services, the Flatbush Junction Business Improvement District (BID) sought to generate economic and community impact in the Flatbush Junction corridor by promoting local businesses and culture, building identity, improving wayfinding, and activating space.
3×3 facilitated a series of round tables with business owners and Brooklyn College students to collaboratively identify neighborhood assets, and develop strategies for neighborhood wayfinding, identity building, and site activations. A series of surveys surfaced the challenges and desires for small businesses on the corridor and students at Brooklyn College, a target audience group. In partnership with students, designers, and local artists, 3×3 unrolled a campaign designed to drive foot traffic and forge business-community relationships through storefront art installations, interactive wayfinding, and marketing.
Activities included: Surveys, Stakeholder Alignment Workshops, and Co-Design Sessions
The engagement efforts resulted in partnerships between 10 local small businesses and artists to create site-specific art installations to tell each business’s unique story. The installations were unveiled at four neighborhood art walks, that encouraged exploration along the corridor through group-tours, music, and performance art. The initiative highlighted the diversity of Flatbush through its use of multiple languages in the campaign identity and was documented through an interactive website and map locating all the businesses and the art for the public to view. This digital map was combined with designed window decals so that individuals on the tour can located the participating businesses as well as act as a promotion for the tour.
Outputs included: Digital wayfinding with interactive website and storefront decals; 10 storefront installations; 4 community art walk events; Documentary video