•  Project Client:
  • Brooklyn Public Library

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Community Census, a community engagement installation, activated underutilized open space in three neighborhoods in Brooklyn, NY for data collection and public outreach to understand local perceptions around programs, amenities, and assets. The installation captured attention by visualizing real-time data collection to spark constructive dialogue between Brooklyn Public Library staff and community members.

Project Context:

The Brooklyn Public Library wanted to capture new information, and engage residents and visitors in several neighborhoods to inform and enhance its existing programming, understand community perceptions, and promote library use among diverse demographics. 3×3, in collaboration with TYTHEdesign, developed an engagement strategy and fabricated a mobile installation that derived from the ubiquitous American Census to transform a traditional survey into an interactive tool for structured community input.

Project Approach:

Our team developed a research and engagement framework to understand user needs and desires for their local libraries and neighborhood. The team translated conventional data collection methods- such as scatterplot and likert scale questionnaires- into an interactive installation to stimulate participant interaction, using tactile materials and crowd-sourcing strategies. To capture information, the team designed and fabricated a mobile installation that animated open space using “out of the ordinary” techniques to elicit interest and invite participants to respond to a series of community-related prompts. This information was showcased through a compelling reporting system to communicate patterns and insights for the client and a broader audience to improve key neighborhood amenities and resources.

Project Outcomes:

Exceeded community outreach goals for data collection during the three part public activation series. Through communications design, the team devised a reporting system to narrate and highlight collated data for the client and a broader audience to improve key neighborhood amenities and resources. Likert scale questions were aggregated by respondent type (female, male, visitor, local, native, and foreign-born) and neighborhood resources were mapped on a scatter-plot indicating the quality and quantity of amenities. Over the course of 3 afternoons, Community Census reached over 360 participants in: Fort Greene 110 participants, Kensington 75 participants, and Grand Army Plaza: 175 participants.