3x3 developed an exhibition and workshops series to showcase the possibilities for cultural programming and economic development around Praça Tiradentes, one of the oldest and most historically significant plazas in Rio de Janeiro. The goal was to fortify partnerships between creative industries and local businesses, lower communication barriers, and incentivize collaboration between groups.
The downtown core surrounding Praça Tiradentes, a notable hub for culture and commerce in Rio, has suffered neglect during the second half of the 20th Century. New international attention and a growing interest to activate the plaza and promote city visions for the area’s cultural and economic well-being is gaining prominence. In collaboration with Studio-X Rio we looked at best methods to promote the plaza and stimulate programming that enhances and highlights the area’s existing cultural and economic activities.