•  Project Client:
  • Urban Land Institute New York

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3x3 performed technical assistance for the synthesis, analysis, and documentation of objectives and sustainable strategies, resulting from a week-long panel discussion around mixed-used development around Broadway Junction- a transit-rich hub in Eastern Brooklyn- and new employment, retail, and entertainment opportunities for the surrounding community.
Context Approach Outcomes

Project Context:

The New York City Department of City Planning (DCP) requested that the Urban Land Institute’s New York District Council (ULI New York) convene a panel of diverse experts to strategize a process for large-scale, mixed use development surrounding the Broadway Junction New York City subway station complex. The 20 block study area is characterized by elevated infrastructure and underutilized parcels of land, resulting in poor vehicular flows and dangerous pedestrian intersections. Zoning for light manufacturing discourages development, promotes vacant lots, and disincentivizes street and business activity.