•  Project Client:
  • Urban Land Institute New York

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3×3 performed technical assistance for the synthesis, analysis, and documentation of objectives and sustainable strategies, resulting from a week-long panel discussion around mixed-used development around Broadway Junction- a transit-rich hub in Eastern Brooklyn- and new employment, retail, and entertainment opportunities for the surrounding community.


Project Context:

The New York City Department of City Planning (DCP) requested that the Urban Land Institute’s New York District Council (ULI New York) convene a panel of diverse experts to strategize a process for large-scale, mixed use development surrounding the Broadway Junction New York City subway station complex. The 20 block study area is characterized by elevated infrastructure and underutilized parcels of land, resulting in poor vehicular flows and dangerous pedestrian intersections. Zoning for light manufacturing discourages development, promotes vacant lots, and disincentivizes street and business activity.

Project Approach:

Facilitators and panelists joined DCP’s Brooklyn office to tour the region and conduct an assessment of issues and opportunities for the area. Panelists interviewed diverse community stakeholders from city council representatives to public agencies to grasp relevant issues, dynamics, and challenges for the area. Information and insights were gathered and incorporated into an intense charrette, that incorporated previous studies, to develop a long term growth plan that builds off of cohesive incremental short and mid term steps. The report was developed to supplement and enhance the work of DCP and existing community organizations.

Project Outcomes:

3×3 collaborated, synthesized, and incorporated insights, research, and interviews into a visioning and execution strategy, compiled into 13 recommendations and expressed in increments of time for an overarching vision. The goals were to conduct appropriate rezoning and property assemblages to accommodate growth, connect large-scale and mixed-use development and promote a sense of place through a redesigned public realm, and leverage existing mass transit infrastructure to support and stimulate the community’s economic growth.