•  Project Client:
  • Redstone Townhomes Neighborhood Association

3×3 forged public private partnerships for citizen generated visioning, long term growth strategies, and
inclusive development in Jersey City’s West Side. We developed a comprehensive neighborhood development plan using spatial analysis and participatory design methods to reprogram underutilized public space and build community resilience in a rapidly developing area of Jersey City.


Project Context:

Redstone Townhomes Neighborhood Association (RTNA) wanted to harness recent area investments to revive and transition the neighborhood into an education and cultural destination within Jersey City. Their goals were to:

• Draw new investments through streetscape improvements and arts-based placemaking to drive foot
traffic and create an inviting atmosphere for residents and visitors.
• Communicate a cohesive vision and identity strategy for long-term neighborhood and campus growth.
• Advance neighborhood stability through quality of life interventions: traffic calming, urban connectivity,
public safety, and enhanced open space.

Project Approach:

3×3 analyzed existing neighborhood conditions by conducting geospatial analysis and qualitative assessment to diagnose painpoints experienced by residents, students, and visitors. Our team applied participatory methods to discover programming opportunities for asset-based revitalization strategies.

Public safety and traffic calming were identified as key problem areas preventing adequate connectivity and public space activity. We found that over a seven year period from 2003-2010, there were a total of 44 accidents involving pedestrians in the study area. Of these accidents. 48% involved minors and of these minors, 76% were children under 12.

Project Outcomes:

3×3 devised a flexible Neighborhood Action Plan and monthly discussion forum to incubate ideas and generate agreements between public, private, and civil society stakeholders for plan implementation. RTNA was able to leverage the proposal to engage with residents, partner with resident associations, and communicate with public agencies. The proposal served as a platform to begin neighborhood improvement efforts.