•  Project Client:
  • New Jersey Community Capital

‘Investing for Impact’ was a two part installation that highlighted New Jersey Community Capital’s (NJCC) career of creating quality homes, educational facilities, and employment throughout New Jersey. The installation provided a visual representation of NJCC’s financial investment, and the social and economic capital derived in low-income communities. A crowdsourced wall complimented the installation, inviting NJCC’s network of partners and investors to share their love for New Jersey’s neighborhoods.

Project Context:

New Jersey Community Capital commissioned 3×3 Design to fabricate an installation that celebrated 27 years of organizational impact for its Silver Jubilee Gala. Since the organization’s inception in 1987, it has steadily expanded its ability to positively impact low income communities with tens of millions of dollars, and has expanded its rich network of investors, collaborators, and staff. NJCC needed to represent these successes through a compelling narrative that combined data and stories to celebrate its recent past and look towards a successful future.

Project Approach:

Aggregated and analyzed client data, and catalogued organizational history to uncover interesting data-driven stories that chronicled NJCC’s trajectory. To humanize this information, 3×3 designed two complementary installations that invited visitors to learn from and engage with a series of visualizations and storylines. The goal was to promote a hub for people to gather and learn from one another’s experiences with NJCC.

Project Outcomes:

3×3 reinforced people’s existing connections to NJCC and their pride in its transformative contributions across New Jersey, creating a sense of belonging through shared event experiences. By synthesizing information, crafting a narrative, and designing and fabricating two installations, 3×3 showed NJCC’s investments and impact as milestones that deserve celebration.